Work Experience

Account Supervisor

5 Rockets, Inc.

March 2009 – September 2010

• Managed interns and worked directly with clients to build and maintain a consistent brand across multiple social network platforms including, but not limited to, Facebook, Twitter, MySpace, YouTube and LinkedIn
• Investigated and experimented with unique ways of building awareness of the client's presence on the social networks, then experimented with content and determined what the best application was for each social network
• Established success metrics for each social network based on its unique characteristics
• Increased click-through rates in Facebook and MySpace ad campaigns by at least 200 percent
• Began as social media specialist

Director

TALK Strategic Promotion Solutions

October 2008 – May 2009

• Co-founded and directed operation of Fresno State’s first student-run public relations firm. Handled recruitment and hiring of students, and oversee operations and client relations
• Made successful presentations to potential sponsors; through which gained monetary support and office and meeting spaces
• Managed creation and maintenance of Web site, promotional materials and written forms and contracts

Agency Principal

ToriPR

November 2007 – May 2009

• Launched and operated own business providing public relations writing, branding, editing, web development and design, media training and college paper editing
• Maintained a client base including a high-quality retailer, several non-profit organizations, a social networking site, a water theme park and a nationally recognized all-star cheer gym

Public Relations Coordinator

Central Valley Business Incubator

January 2008 – February 2009

• Strategized and implemented comprehensive PR plan and successfully pitched print and broadcast media
• Wrote and maintained content and layout for Web site with regular updates; achieved intermediate level of HTML formatting
• Practiced client management and relations by providing PR consulting to 8 to 10 developing CVBI businesses at a time; including green tech companies
• Maintained PR activity binder of media and other coverage, and produced monthly activity summaries that served as reports to staff, board of directors and funders
• Created an online version of PR activity summaries that saved the organization $9,000 per year
• Recruited, scheduled and provided assistance to several volunteer PR and event interns
• Began as public relations intern

Public Relations Intern

Lyles Center for Innovation and Entrepreneurship

August 2007 – December 2007

• Wrote and edited press releases, in-house newsletters, articles and assembled press kits
• Contacted and pitched media directly. Provided planning and support of special events
• Worked with Fresno State University Communications for dissemination of press releases

Organizational Development/Internal Communications Intern

The PMI Group, Inc.

June 2006 – August 2006

• Completed company courses in Microsoft Office, created PowerPoint presentations and formatted department materials
• Created and designed survey Web sites to aid the department in relating with its employees
• Assisted in planning corporate picnic for over 500 employees
• Conducted research on management and growth of international businesses through corporate internal communications
• Edited a company-published book on loan processing